Scalable hands-free transfer learning for online advertising. - Brian Dalessandro; Daizhuo Chen; Troy Raeder; Claudia Perlich; Melinda Han Williams; Foster J. Provost (KDD, 2014)

Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth. - Melinda Han Williams; Claudia Perlich; Brian Dalessandro; Foster J. Provost (ADKDD@KDD, 2014)

Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. - Yeming Shi; Claudia Perlich; Rod Hook; Wickus Martin; Melinda Han Williams; Justin Moynihan; Patrick McCarthy; Peter Lenz; Reka Daniel-Weiner; Roger Cost (KDD, 2018)

Privacy-Friendly ID-Free Digital Ad Targeting using URL Embeddings. - Amelia White; Chris Jenness; Jason Kaufman; Roger Cost; Wickus Martin; Justin Moynihan; Patrick McCarthy; Melinda Han Williams (IEEE BigData, 2020)