Emotional Synchrony and Viewers' Consumption: Evidence from Live Streaming of Virtual Idols. - Menghan Duan; Yueyue Zhang; Qi Zhang; Cheng Zhang (ICIS, 2023)

Does Synchronicity of Emotion Between Steamers and Viewers Influence Consumption? Evidence from Live Streaming of Virtual Idols. - Menghan Duan; Yueyue Zhang; Qi Zhang; Cheng Zhang 001 (HICSS, 2024)

When emotions don't match: Effects of multimodal emotional misalignment in virtual streamers on viewer engagement. - Menghan Duan; Qi Zhang; Yueyue Zhang; Cheng Zhang 001 (Inf. Manag., 2025)