Gender Differences in Selective Attention and Shopping Intention in the case of Taobao Live-show: An Eye-Tracking Study. - Qing Xu; Mengqi Fei; Huizhong Tan (WHICEB, 2018)

The Effectiveness of Online Social Referral Systems: Information Order, Social Distance and Reward Size. - Mengqi Fei; Hongli Wu; Qiuzhen Wang (PACIS, 2020)

Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming. - Mengqi Fei; Huizhong Tan; Xixian Peng; Qiuzhen Wang; Lei Wang 164 (Decis. Support Syst., 2021)

Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward-product congruity. - Xixian Peng; Yan Xing; Yun Tian; Mengqi Fei; Qiuzhen Wang (Decis. Support Syst., 2023)