Do Streamers' Characteristics Influence Impulse Buying in Live Streaming: The Role of Consumers' Perceived Value. - Shili Chen; Xiaolin Li; Dunhu Huang; Mengqian Guo (WHICEB, 2022)

Research on the Influence of E-commerce Live Streaming on Consumers' Purchase Intention - - Based on SOR Theory. - Xuesong Wang; Xiaolin Li; Shili Chen; Mengqian Guo; Dunhu Huang (WHICEB, 2022)