You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Criterion. - Michael J. Roszkowski; Scott Spreat (Int. J. Technol. Educ. Mark., 2012)

Applying the Direct and Indirect Methods of Purchase Intentions to Assess Interest in a Proposed Graduate Student Association. - Michael J. Roszkowski; Margaret M. McManus (Int. J. Technol. Educ. Mark., 2013)

The Relationship between Purchase Intentions and Recommend Intentions in Assessing Market Potential for Graduate Degree Programs: Uncollapsed and Collapsed Recommend Intentions. - Michael J. Roszkowski (Int. J. Technol. Educ. Mark., 2015)