Building up Personas by Clustering Behavior Motivation from Extreme Users. - Xin Xin 006; Yonghao Wang; Yiwen Zhang; Qianqian Wu; Wenmin Yang; Chenhong Yang; Rongrong Zhang; Michael T. Lai; Wei Liu 020 (HCI (20), 2022)

Enhancing Customer Loyalty in Pure Internet Banking: An Analysis of Experience and NPS Shifts Using S-O-R Theory. - Qiu-Ze Wu; Yu-Ling Lien; Hsien-Hui Tang; Michael T. Lai (HCI (14), 2024)