Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. - Oliver J. Rutz; Michael Trusov (Mark. Sci., 2011)

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? - Oliver J. Rutz; Michael Trusov; Randolph E. Bucklin (Mark. Sci., 2011)

Deal or No Deal? Consumer Expectations and Competition in Daily Deals. - Jorge Mejia; Anand Gopal 001; Michael Trusov (ICIS, 2016)

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. - Michael Trusov; Liye Ma; Zainab Jamal (Mark. Sci., 2016)

Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. - Jorge Mejia; Anandasivam Gopal; Michael Trusov (Inf. Syst. Res., 2020)

Modeling Dynamics in Crowdfunding. - Chul Kim; P. K. Kannan 001; Michael Trusov; Andrea Ordanini (Mark. Sci., 2020)

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. - Xi Chen; Ralf van der Lans; Michael Trusov (Manag. Sci., 2021)

The Path to Click: Are You on It? - Savannah Wei Shi; Michael Trusov (Mark. Sci., 2021)