The Effects of Mobile Targeting. - Xueming Luo; Michelle Andrews; Zheng Fang 003; Chee Wei Phang (ICIS, 2013)

Friending and Goal Attainment: an Empirical Study in Virtual World. - Chee Wei Phang; Zhang Cheng; Xueming Luo; Jessica Keech; Michelle Andrews (PACIS, 2014)

Mobile Targeting. - Xueming Luo; Michelle Andrews; Zheng Fang 003; Chee Wei Phang (Manag. Sci., 2014)

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. - Michelle Andrews; Xueming Luo; Zheng Fang 003; Anindya Ghose (Mark. Sci., 2016)

Increasing Mobile Search Ad Spend: Cross-device Effects. - Michelle Andrews; Ting Li 022; Francesco Balocco (ICIS, 2018)