Determinants of Brand Equity in E-Businesses: An Exploratory Study. - Yah-Ting Gwee; Kai Lung Hui; Patrick Y. K. Chau (ICIS, 2002)

The Influence of Technology on Internet Brand Loyalty: An Exploratory Study. - Yah-Ting Gwee; Kai Lung Hui (PACIS, 2004)

Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior. - Michelle Y. T. Gwee; Klarissa Ting-Ting Chang (AMCIS, 2013)

Developing E-Loyalty Amongst Impulsive Buyers via Social Influence on Group Buying Websites. - Michelle Y. T. Gwee; Klarissa T. T. Chang (PACIS, 2013)

What Triggers Impulse Purchase Behavior: The Moderating Effects of User Expertise and Product Type. - Michelle Y. T. Gwee; Klarissa Chang (ICIS, 2014)

An Investigation of Social Identities in Home Physiotherapy Technologies. - Wen Yong Chua; Klarissa T. T. Chang; Michelle Y. T. Gwee (PACIS, 2016)

Enabling Aging-in-Place: Lessons Learnt from Piloting an Elderly Care Provisioning Solution in the Community. - Ramesh Balaji; Michelle Yah Ting Gwee; Srinivasa Raghavan Venkatachari; Arun Vijayakumar (ICIS, 2020)