Smart Sales: Amplifying the Power of Predictive Lead Scoring in B2B Sales. - Migao Wu; Pavel Andreev; Morad Benyoucef (PACIS, 2024)

Unlocking B2B buyer intentions to purchase: Conceptualizing and validating inside sales purchases. - Migao Wu; Pavel Andreev; Morad Benyoucef; David Hood (Decis. Support Syst., 2024)

The state of lead scoring models and their impact on sales performance. - Migao Wu; Pavel Andreev; Morad Benyoucef (Inf. Technol. Manag., 2024)