Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors. - Seung-Chul Yoo; Jorge F. Peña; Minette E. Drumwright (Comput. Hum. Behav., 2015)

"OK, Google, why do I use you?" Motivations, post-consumption evaluations, and perceptions of voice AI assistants. - Tae Rang Choi; Minette E. Drumwright (Telematics Informatics, 2021)

From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies. - Hyunsang Son; Jisoo Ahn; Arnold Dongwoo Chung; Minette E. Drumwright (Int. J. Inf. Manag. Data Insights, 2023)