Information load: its relationship to online exploratory and shopping behavior. - Ming-Hui Huang (Int. J. Inf. Manag., 2000)

Designing website attributes to induce experiential encounters. - Ming-Hui Huang (Comput. Hum. Behav., 2003)

Modeling virtual exploratory and shopping dynamics: an environmental psychology approach. - Ming-Hui Huang (Inf. Manag., 2003)

Value-added ERP information into information goods: an economic analysis. - Ming-Hui Huang; Jyun-Cheng Wang; Shihti Yu; Chui-Chen Chiu (Ind. Manag. Data Syst., 2004)

A Behavioral Economics Approach to Customer Relationship Management. - Ming-Hui Huang; Tsai Pei-Hsiang; Jack Wang 003; Liao Chun-Shun (PACIS, 2005)

Web performance scale. - Ming-Hui Huang (Inf. Manag., 2005)

An interdisciplinary view of electronic commerce. - Ming-Hui Huang (Int. J. Adv. Media Commun., 2006)

Price Mechanism for Knowledge Transfer: An Integrative Theory. - Ming-Hui Huang; Eric T. G. Wang; Abraham Seidmann (J. Manag. Inf. Syst., 2008)

Guest editors' introduction to special issue: marketing and electronic commerce. - Ming-Hui Huang; Robert J. Kauffman (Electron. Commer. Res. Appl., 2009)

Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance. - Ming-Hui Huang; Eric T. G. Wang (Decis. Sci., 2013)

Nonlinear-Measurement-Based Integrated Robust Design and Control for Manufacturing System. - Xin-Jiang Lu; Ming-Hui Huang (IEEE Trans. Ind. Electron., 2013)

The Service Revolution and the Transformation of Marketing Science. - Roland T. Rust; Ming-Hui Huang (Mark. Sci., 2014)

Don't Do It Right, Do It Fast? Speed and Quality of Innovation as an Emergent Process. - Ming-Hui Huang; William Rand; Roland T. Rust (ICIS, 2016)

PACIS 2022 Welcome, Best Papers Awards and Keynote Session Recording. - Ming-Hui Huang; Guy G. Gable; Patrick Y. K. Chau (PACIS, 2022)

Automating Creativity. - Ming-Hui Huang; Roland T. Rust (CoRR, 2024)