Interactivity of Social Media and Online Consumer Behavior: the Moderating Effects of Opinion Leadership. - Yi-Ting Wang; Ling-Ling Wu; Hui-Ching Chen; Ming-Yih Yeh (ICIS, 2012)

The Impact Of Interactivity On Involvement And Social Presence: The Moderating Effects Of Opinion Leadership. - Yi-Ting Wang; Ling-Ling Wu; Hui-Ching Chen; Ming-Yih Yeh (PACIS, 2012)

How Interactivity Works for Utilitarian and Hedonic Consumers Online. - Ling-Ling Wu; Yi-Ting Wang; Chin-Hsiu Wei; Ming-Yih Yeh (HICSS, 2013)

Cultivating Social Capital through Interactivity on Social Network Sites. - Ling-Ling Wu; Yi-Ting Wang; Yu-Ting Su; Ming-Yih Yeh (PACIS, 2013)

Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers. - Ling-Ling Wu; Yi-Ting Wang; Chin-Hsiu Wei; Ming-Yih Yeh (Electron. Commer. Res. Appl., 2015)