Mere Virtual Presence Experiences (MVPE) Drive Online Brand Community Members' Purchasing Behavior: Moderating Roles of Consumers' Need for Uniqueness (CNFU) and Product Type. - Ching-Jui Keng; Ming-Yiin Hu; Min-Cyun Jiang (J. Theor. Appl. Electron. Commer. Res., 2025)