Television Advertising and Online Search. - Mingyu Joo; Kenneth C. Wilbur; Bo Cowgill; Yi Zhu (Manag. Sci., 2014)

Mobility-aware load distribution scheme for scalable SDN-based mobile networks. - Yeunwoong Kyung; Youngjun Kim; Kiwon Hong; Hyungoo Choi; Mingyu Joo; Jinwoo Park (ISCC, 2016)

Optimal Product Design by Sequential Experiments in High Dimensions. - Mingyu Joo; Michael L. Thompson; Greg M. Allenby (Manag. Sci., 2019)

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. - Mingyu Joo; Dinesh K. Gauri; Kenneth C. Wilbur (Manag. Sci., 2020)

Autonomous Wi-Fi Direct connectivity maintenance scheme. - Mingyu Joo; Haneul Ko; Yeunwoong Kyung (ICT Express, 2023)

Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace. - Mingyu Joo; Jiaqi Shi; Vibhanshu Abhishek (Mark. Sci., 2024)