Factors Influencing Viewing Behavior in Live Streaming: An Interview-Based Survey of Music Fans. - Minjeong Ham; Sang Woo Lee (Multimodal Technol. Interact., 2020)

Empirical study on video clip consumption: focusing on viewing habits and use motives. - Ji Young Lee; Minjeong Ham; Sang Woo Lee (Int. J. Mob. Commun., 2021)

Personal data strategies in digital advertising: Can first-party data outshine third-party data? - Minjeong Ham; Sang Woo Lee (Int. J. Inf. Manag., 2025)