How do TV promotions affect buying conduct of female: A study conducted in (Lahore) Pakistan. - Muhammad Hasnain Abbas Naqvi; Jiang Yushi; Mishal Hasnain Naqvi; Malik Muneeb Abid (SKIMA, 2016)

Attitudes of audience towards repeat advertisements a case of PEPSI ads. - Muhammad Hasnain Abbas Naqvi; Jiang Yushi; Mishal Hasnain Naqvi; Malik Muneeb Abid (SKIMA, 2016)

Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach. - Mishal Hasnain Naqvi; Sun Guoyan; Muhammad Hasnain Abbas Naqvi (Wirel. Commun. Mob. Comput., 2021)