CSF in product innovation process: A comparative study of three Malaysian manufacturing SMEs. - Noor Hidayah Abu; Baba Md Deros; Mohd Fitri Mansor (IEEM, 2014)

An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers. - Maisarah Hamizan; Noor Hidayah Abu; Mohd Fitri Mansor; Mohd Azian Zaidi (Int. J. Interact. Mob. Technol., 2023)