Optimal Search for Product Information. - Fernando Branco; Monic Sun; J. Miguel Villas-Boas (Manag. Sci., 2012)

How Does the Variance of Product Ratings Matter? - Monic Sun (Manag. Sci., 2012)

Ad Revenue and Content Commercialization: Evidence from Blogs. - Monic Sun; Feng Zhu 023 (Manag. Sci., 2013)

Too Much Information? Information Provision and Search Costs. - Fernando Branco; Monic Sun; J. Miguel Villas-Boas (Mark. Sci., 2016)

Competitive Mobile Geo Targeting. - Yuxin Chen 004; Xinxin Li; Monic Sun (Mark. Sci., 2017)

U-Shaped Conformity in Online Social Networks. - Monic Sun; Xiaoquan (Michael) Zhang; Feng Zhu 023 (Mark. Sci., 2019)

Peer-to-Peer Markets with Bilateral Ratings. - T. Tony Ke; Monic Sun; Baojun Jiang (Mark. Sci., 2024)