Measuring the Effects of Regulation Policy on Online Game: A Vector Autoregressive (VAR) approach. - Moonkyoung Jang; Seongmin Jeon; Byungjoon Yoo; Jongil Kim (ICEC, 2015)

Can Government Regulate an Evil Online Game?: An Empirical Analysis of Regulation Policy Effects Using Vector Autoregression. - Moonkyoung Jang; Seongmin Jeon; Jongil Kim; Byungjoon Yoo (PACIS, 2015)

Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model. - Moonkyoung Jang; Seongmin Jeon; Byungjoon Yoo; Jongil Kim; Chang Hee Han (WEB, 2015)

The Empirical Analysis of Free-sample Promotion Effect in Mobile Games. - Moonkyoung Jang (PACIS, 2017)

Why Do You Need to Buy Virtual Items?: Investigating Factors Influencing Intention to Purchase in Mobile Games. - Moonkyoung Jang; Rumi Lee; Byungjoon Yoo (WEB, 2017)

Is a Blockchain-Based Game a Game for Fun, or Is It a Tool for Speculation? An Empirical Analysis of Player Behavior in Crypokitties. - Jaehwan Lee; Byungjoon Yoo; Moonkyoung Jang (WEB, 2018)

A bibliographic survey of business models, service relationships, and technology in electronic commerce. - Byungjoon Yoo; Moonkyoung Jang (Electron. Commer. Res. Appl., 2019)

Investigating managers' understanding of chatbots in the Korean financial industry. - Moonkyoung Jang; Yoonhyuk Jung; Seongcheol Kim (Comput. Hum. Behav., 2021)

Does fun or freebie increase in-app purchase? - Moonkyoung Jang; Rumi Lee; Byungjoon Yoo (Inf. Syst. E Bus. Manag., 2021)

Why Do People Use Telemedicine Apps in the Post-COVID-19 Era? Expanded TAM with E-Health Literacy and Social Influence. - Moonkyoung Jang (Informatics, 2023)

The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity. - Unji Byun; Moonkyoung Jang; Hyunmi Baek (Online Inf. Rev., 2023)

How the reviewer's historical ratings influence the review helpfulness?: focus on the extremity and negativity. - Moonkyoung Jang; Saerom Lee; Hyunmi Baek (Ind. Manag. Data Syst., 2024)

AI Literacy and Intention to Use Text-Based GenAI for Learning: The Case of Business Students in Korea. - Moonkyoung Jang (Informatics, 2024)