Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (PACIS, 2016)

Shallow vs. Deep Customer Engagement - a Study of Brand Value Propositions in Twitter. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (ECIS, 2019)

Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes. - Mostafa Alwash; Bastin Tony Roy Savarimuthu; Mathew Parackal (Soc. Netw. Anal. Min., 2021)