What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach. - Latifa Mednini; Mouna Damak Turki (ICDEc, 2022)

Impression management in chatbots: Balancing competence and warmth through self-presentation strategies. - Azza Ezzedine; Hai-hua Hu; Mouna Damak Turki (Int. J. Inf. Manag., 2026)