How the Shapes of School Emblems for Colleges Convey Imagery. - Mu-Chien Chou (HCI (22), 2011)

Differentiation in the arched surface of packaging: Its influence on the findability of logo typography displays. - Regina W. Y. Wang; Mu-Chien Chou (Displays, 2011)

Displayability: An assessment of differentiation design for the findability of bottle packaging. - Mu-Chien Chou; Regina W. Y. Wang (Displays, 2012)

Every Day for an Active Self-promotion: The Dialogue Between the Shower Gel Packaging on the Shelf of a Point of Sale and the Consumer. - Mu-Chien Chou; Weng-Kit Chong (HCI (11), 2016)

Mobile Instant Messengers and Middle-Aged and Elderly Adults in Taiwan: Uses and Gratifications. - Mu-Chien Chou; Chin-Hua Liu (Int. J. Hum. Comput. Interact., 2016)