A Jaccard base similarity measure to improve performance of CF based recommender systems. - Mubbashir Ayub; Mustansar Ali Ghazanfar; Muazzam Maqsood; Asjad Saleem (ICOIN, 2018)

An Improved Product Recommendation Method for Collaborative Filtering. - Arta Iftikhar; Mustansar Ali Ghazanfar; Mubbashir Ayub; Zahid Mehmood; Muazzam Maqsood (IEEE Access, 2020)

Unifying user similarity and social trust to generate powerful recommendations for smart cities using collaborating filtering-based recommender systems. - Mubbashir Ayub; Mustansar Ali Ghazanfar; Zahid Mehmood; Khaled Hamed Alyoubi; Ahmed S. Alfakeeh (Soft Comput., 2020)

A reinforcement learning recommender system using bi-clustering and Markov Decision Process. - Arta Iftikhar; Mustansar Ali Ghazanfar; Mubbashir Ayub; Saad Ali Alahmari; Nadeem Qazi; Julie A. Wall (Expert Syst. Appl., 2024)