Electronic word of mouth on social media websites: role of social capital theory, self-determination theory, and altruism. - Saqib Mahmood; Muddasar Ghani Khwaja; Ahmad Jusoh (Int. J. Space Based Situated Comput., 2019)

Online information bombardment! How does eWOM on social media lead to consumer purchase intentions? - Muddasar Ghani Khwaja; Saqib Mahmood; Ahmad Jusoh (Int. J. Grid Util. Comput., 2020)

Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context. - Muddasar Ghani Khwaja; Saqib Mahmood; Umer Zaman (Inf., 2020)

Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions? - Sidra Tabassum; Muddasar Ghani Khwaja; Umer Zaman (Inf., 2020)

Configuring optimal contextual performance and task performance in offshore business processing organizations. - Athar Hameed; Muddasar Ghani Khwaja; Umer Zaman (Bus. Process. Manag. J., 2023)

The role of big data analytics and organizational agility in improving organizational performance of business processing organizations. - Jamshid Ali Turi; Muddasar Ghani Khwaja; Fareena Tariq; Athar Hameed (Bus. Process. Manag. J., 2023)

Determining involvement HRM practices and benevolent HRM attributions' role in improving employees' engagement and reducing stress in sales-centric organisations. - Muddasar Ghani Khwaja; Athar Hameed; Umer Zaman (Int. J. Knowl. Learn., 2024)