Social Media Competitive Analysis - A Case Study in the Pizza Industry of Pakistan. - Muhammad Usama Nazir; Sridevi Tharanidharan; M. Saleem Mian; Imran Ahmad; Khizer Hayat; Shamim Kamal Abdul Nazar; Shanza Zaman; Sohail Mustafa; Muhammad Rehan Ghumman (INTAP, 2018)