The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy. - Guping Cheng; Jacob Cherian; Muhammad Safdar Sial; Grzegorz Mentel; Peng Wan; Susana Álvarez-Otero; Usama Saleem (J. Theor. Appl. Electron. Commer. Res., 2021)

Biometrics as a method of employee control. - Justyna Zywiolek; Achyuth Sarkar; Muhammad Safdar Sial (IMCOM, 2022)

AI Adoption in the Finance Sector of a Developing Economy: The Mediating Role of Perceived Trust. - Chen Rong; Muhammad Safdar Sial; Fateh Saci; Sajjad M. Jasimuddin; Justin Z. Zhang (J. Organ. End User Comput., 2025)