Modeling Consumers' Observational Learning in Digital Gaming: A Conceptual Model. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz (JCSG, 2018)

Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz; Bradley Wilson (HCI (30), 2019)

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. - Amir Zaib Abbasi; Umair Rehman; Muhammad Shahzeb Fayyaz; Ding Hooi Ting; Muhammad Umair Shah; Ramsha Fatima (Data Technol. Appl., 2022)

Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration. - Muhammad Shahzeb Fayyaz; Amir Zaib Abbasi; Khurram Altaf; Nasser Alqahtani; Ding Hooi Ting (Kybernetes, 2025)