Is Localization Advisable for E-Commerce Websites? - Muller Y. M. Cheung; James Y. L. Thong (WEB, 2011)

Effects of Animation on Attentional Resources of Online Consumers. - Muller Y. M. Cheung; Weiyin Hong; James Y. L. Thong (J. Assoc. Inf. Syst., 2017)

Confirmation Bias in Adoption of Seeker Exemplars in Crowdsourcing Ideation Contests. - Tat Koon Koh; Muller Y. M. Cheung (PACIS, 2019)

The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking. - Weiyin Hong; Muller Y. M. Cheung; James Y. L. Thong (J. Assoc. Inf. Syst., 2021)

Seeker Exemplars and Quantitative Ideation Outcomes in Crowdsourcing Contests. - Tat Koon Koh; Muller Y. M. Cheung (Inf. Syst. Res., 2022)

Information Privacy Concerns in Generative AI. - Muller Y. M. Cheung; Hao Liu (ACIS, 2023)