The Effect of Customers' Emotion on Service Recovery Strategy in IT Service Failures. - Mun Kiat Sitoh; Huseyin Cavusoglu (ICIS, 2012)

Information System Strategy for Opportunity Discovery and Exploitation: Insights from Business Model Transformation. - Mun Kiat Sitoh; Shan Ling Pan; Xiaoming Zheng; Hao Chen (ICIS, 2013)

The roles of opportunity processes in a social business model: insights from China's e-commerce villages. - Mun Kiat Sitoh; Shan Ling Pan; Lili Cui (ICIS, 2014)

Business Models and Tactics in New Product Creation: The Interplay of Effectuation and Causation Processes. - Mun Kiat Sitoh; Shan L. Pan; Ching-Ying Yu (IEEE Trans. Engineering Management, 2014)

Erratum to "Business Model and Tactical Choices in IT-enabled Product Creation: Interplay of Effectuation and Causation Processes" [May 14 213-224]. - Mun Kiat Sitoh; Shan L. Pan; Ching-Ying Yu (IEEE Trans. Engineering Management, 2014)