From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers' Credibility on Hyper-Local Brand Perception and Purchase Intentions. - Munsifa Hoor; Prabhjot Singh; P. Vigneswara Ilavarasan; Yash Chawla (TDIT (3), 2022)

How are Digital Micro-Influencers Driving the Social Commerce? - Munsifa Hoor; P. Vigneswara Ilavarasan (ICIS, 2023)