The Effect of Electronic Marketing Tools on Customer Satisfaction with Electronic Services in Jordanian Islamic banks (A case study of the Islamic International Arab Bank in Amman City - Jordan). - Mustafa S. Al-Shaikh; Ahamd Al Sadi; Zakaria Azzam; Ayed Moh'd Al Muala; Amer Salim Alsaraireh (ACIT, 2021)

The Impact of Marketing Artificial Intelligence (MAI) Tools On the Customer Buying Decision - Jordan. - Sameer M. Khodeer; Mustafa S. Al-Shaikh (ACIT, 2023)

The Challenges of Using Generative AI Applications in Electronic Commerce. - Mustafa S. Al-Shaikh; Mohammad Rasmi Al-Mousa; Hassan Ali Al-Ababneh; Mofeed Wild Ali; Sabha Maria Alkaawneh; Fawaz Mohd Salim Barhoush; Ruaa Binsaddig (ACIT, 2024)