Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. - Bernd Skiera; Nadia Abou Nabout (Mark. Sci., 2013)

How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness. - Christina Uhl; Nadia Abou Nabout; Klaus Miller (CoRR, 2020)