An Initial and Repeat Purchase Logit Model for Multi-Generation Technological Product Markets. - Namwoon Kim; Jin K. Han; Rajendra K. Srivastava (HICSS, 1999)

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations. - Namwoon Kim; Jin K. Han; Rajendra K. Srivastava (Manag. Sci., 2002)

Understanding the Development of IOS-Based Trading Partner Relationships: A Structural Model with Empirical Validation. - Jai-Yeol Son; Sridhar Narasimhan; Frederick J. Riggins; Namwoon Kim (J. Organ. Comput. Electron. Commer., 2008)

Impact of the Quality and Attitudinal Direction of Firms' Sustainability Information Disclosure on Consumer Attitudes in Digital Communications: Contingent Effects of Signaling Environments. - Yiming Zhuang; Qingyun Zhu; Yanji Duan; Namwoon Kim (IEEE Trans. Engineering Management, 2025)