Open Innovation Marketing. A Case Study. - Catharina van Delden; Nancy Viola Wünderlich (GI Jahrestagung (1), 2010)

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. - Anne Scherer; Nancy Viola Wünderlich; Florian von Wangenheim (MIS Q., 2015)

A Nice and Friendly Chat with a Bot: User Perceptions of AI-Based Service Agents. - Nancy Viola Wünderlich; Stefanie Paluch (ICIS, 2017)

Innovative Technologies in Branded-Service Encounters: How Robot Characteristics Affect Brand Trust and Experience. - Markus Blut; Nancy Viola Wünderlich; Christian Brock (ICIS, 2018)

Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search. - Darius Schlangenotto; Dennis Kundisch; Nancy Viola Wünderlich (Electron. Mark., 2018)

Drei Strategien zur Etablierung digitaler Plattformen in der Industrie. - Hedda Lüttenberg; Daniel Beverungen; Martin Poniatowski; Dennis Kundisch; Nancy Viola Wünderlich (Wirtschaftsinformatik Manag., 2021)

Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme. - Susanne Robra-Bissantz; Christoph Lattemann; Ralf Laue 001; Raphaela Leonhard-Pfleger; Luisa Wagner; Oliver Gerundt; Ricarda Schlimbach; Sabine Baumann; Christian Vorbohle; Sebastian Gottschalk; Dennis Kundisch; Gregor Engels; et al. (HMD Prax. Wirtsch., 2022)

How Everything-as-a-Service Enabled Judo to Become a Billion-Dollar Bank Without Owning IT. - Christoph F. Breidbach; Amol M. Joshi; Paul P. Maglio; Frederik von Briel; Alex Twigg; Graham Dickens; Nancy Viola Wünderlich (MIS Q. Executive, 2022)

Continuous value shaping: A boundary concept for innovating service innovation approaches. - Tilo Böhmann; Angela Roth; Gerhard Satzger; Carina Benz; Daniel Beverungen; Andreas Boes; Christoph F. Breidbach; Martin Gersch; Gerhard Gudergan; Jens Hogreve; Christian Kurtz; Barbara Langes; et al. (Electron. Mark., 2025)