The Effect of Co-creation Claim on Brand Identification: The Moderating Effects of Self-construal and Product Involvement. - Changhui Ning; Zhe Xue; Nannan Xi (WHICEB, 2016)

IT Capability and Firm Performance: The Mediating Roles of Interaction Praxis. - Chao Feng; Nannan Xi; Guijun Zhuang; Juho Hamari (AMCIS, 2019)

VR Shopping: A Review of Literature. - Nannan Xi; Juho Hamari (AMCIS, 2019)

What Determines the Successfulness of a Crowdsourcing Campaign? A Study on Attributes of Crowdsourcing Campaigns. - Hui Xu; Yang Wu; Nannan Xi; Juho Hamari (AMCIS, 2019)

Gamification of The Future: An Experiment on Gamifying Education of Forecasting. - Nikoletta Zampeta Legaki; Nannan Xi; Juho Hamari; Vassilios Assimakopoulos (HICSS, 2019)

The Relationship Between Gamification, Brand Engagement and Brand Equity. - Nannan Xi; Juho Hamari (HICSS, 2019)

Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction. - Nannan Xi; Juho Hamari (Int. J. Inf. Manag., 2019)

The relationship between player types and gamification feature preferences. - Lobna Hassan; Jere Rantalainen; Nannan Xi; Henri Pirkkalainen; Juho Hamari (GamiFIN, 2020)

Gameful Self-Regulation: A Study on How Gamified Self-Tracking Features Evoke Gameful Experiences. - Lobna Hassan; Nannan Xi; Bahadir Gurkan; Jonna Koivisto; Juho Hamari (HICSS, 2020)

The effect of challenge-based gamification on learning: An experiment in the context of statistics education. - Nikoletta Zampeta Legaki; Nannan Xi; Juho Hamari; Kostas Karpouzis; Vassilios Assimakopoulos (Int. J. Hum. Comput. Stud., 2020)

The role of interactive practice in business performance. - Chao Feng; Nannan Xi; Guijun Zhuang; Juho Hamari (Ind. Manag. Data Syst., 2020)

Towards the Next Generation of Gaming Wearables. - Oguz 'Oz' Buruk; Mikko Salminen; Nannan Xi; Timo Nummenmaa; Juho Hamari (CHI, 2021)

Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context. - Mila Bujic; Nannan Xi; Juho Hamari (HICSS, 2021)

Introduction to the Minitrack on Gamification. - Juho Hamari; Lobna Hassan; Nannan Xi (HICSS, 2021)

The Use of Augmented Reality in Retail: A Review of Literature. - Marc Riar; Jakob J. Korbel; Nannan Xi; Rüdiger Zarnekow; Juho Hamari (HICSS, 2021)

The Effect of Operating in Many Realities on Memory: An Experiment on Memory Recognition in Extended Realities. - Nannan Xi; Juan Chen; Filipe Gama; Henry Korkeila; Juho Hamari (HICSS, 2021)

Introduction to the Minitrack on Gamification. - Nikoletta Zampeta Legaki; Nannan Xi; Juho Hamari (HICSS, 2022)

Acceptance of Wearable Technology: A Meta-Analysis. - Chenming Peng; Nannan Xi; Zhao Hong; Juho Hamari (HICSS, 2022)

How Does Extended Reality Influence Consumer Decision Making? The Empirical Evidence from A Laboratory Experiment. - Nannan Xi; Elpida Bampouni; Juho Hamari (HICSS, 2022)

How Do Shoppers Behave in Extended Realities? A Video-based Comparative Thematic Study. - Juan Chen; Nannan Xi; Elpida Bampouni; Juho Hamari (WHICEB, 2022)

The Use of Service Robots in Service Delivery: A Review of the Literature. - Xiaodong Li; Li Huang; Nannan Xi; Bengang Gong (WHICEB, 2022)

Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience. - Tommi Laukkanen; Nannan Xi; Heli Hallikainen; Nino Ruusunen; Juho Hamari (Int. J. Inf. Manag., 2022)

Creativity in Virtual Reality: A Systematic Literature Review. - Yingzhou Qin; Nannan Xi; Juho Hamari (ACIS, 2023)

Gamification in Ethics Education: A Literature Review. - Galina Zvereva; Nannan Xi; Juho Hamari; Henri Pirkkalainen (ACIS, 2023)

Decision-Making Styles in Metaverse: Effects of Immersion and Embodiment. - Elpida Bampouni; Nannan Xi; Juho Hamari (AMCIS, 2023)

Emotion in Motion: Experiment on Affective Responses to Virtual Realities. - Elpida Bampouni; Nannan Xi; Juho Hamari (AMCIS, 2023)

Gamification and Marketing Management: A Literature Review and Future Agenda. - Xinyi Yang; Nannan Xi; Hairui Tang; Juho Hamari (AMCIS, 2023)

Unethical Gamification: A Literature Review. - Samaan Al-Msallam; Nannan Xi; Juho Hamari (HICSS, 2023)

Introduction to the Minitrack on Gamification. - Nannan Xi; Benedikt Morschheuser; Juho Hamari; Nikoletta Zampeta Legaki (HICSS, 2023)

How to Promote the Sustainability of Information Sharing? A Fuzzy-set Qualitative Comparison Analysis for Lurking Behavior in Social Media Communities. - Chen Juan; Nannan Xi; Hairui Tang (PACIS, 2023)

Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda. - Marc Riar; Nannan Xi; Jakob J. Korbel; Rüdiger Zarnekow; Juho Hamari (Internet Res., 2023)

Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping. - Juan Chen; Nannan Xi; Vilma Pohjonen; Juho Hamari (Inf. Technol. People, 2023)

The challenges of entering the metaverse: An experiment on the effect of extended reality on workload. - Nannan Xi; Juan Chen; Filipe Gama; Marc Riar; Juho Hamari (Inf. Syst. Frontiers, 2023)

Gamification and Knowledge Sharing: A Meta-Analytic Review. - Hairui Tang; Nannan Xi; Xinyi Yang; Juho Hamari (ECIS, 2024)

Introduction to the Minitrack on Gamification. - Juho Hamari; Nannan Xi; Ana Carolina Tomé Klock; Benedikt Morschheuser (HICSS, 2024)

Making Sense of Reality: A Mapping of Terminology Related to Virtual Reality, Augmented Reality, Mixed Reality, XR and the Metaverse. - Samuli Laato; Nannan Xi; Velvet Spors; Mattia Thibault; Juho Hamari (HICSS, 2024)

Gamification and Employee Well-being: A Systematic Literature Review. - Sara Lehtoranta; Nannan Xi; Juho Hamari (HICSS, 2024)

How Do Personality Traits Affect Consumer Decision-Making in Metaverse? - Nannan Xi; Chengyuan Li; Elpida Bampouni; Juho Hamari (HICSS, 2024)

The Relationships between Different Forms of Gamification and User Experience: A Study in the Context of Elderly Well-being Applications. - Yanping Zhang; Nannan Xi; Changyong Liang; Juho Hamari (HICSS, 2024)

An Experiment-Based Study on Decision Evaluation in Metaverse. - Chengyuan Li; Elpida Bampouni; Nannan Xi; Jani Holopainen; Juho Hamari (ICIS, 2024)

Grounded Ethical AI: A Demonstrative Approach with RAG-Enhanced Agents. - José Antonio Siqueira de Cerqueira; Ayman Asad Khan; Rebekah Rousi; Nannan Xi; Juho Hamari; Kai-Kristian Kemell; Pekka Abrahamsson (ICSOB Companion, 2024)

Trustworthy LLMs for Ethically Aligned AI-based Systems: A PhD Research Plan. - José Antonio Siqueira de Cerqueira; Rebekah Rousi; Nannan Xi; Juho Hamari; Kai-Kristian Kemell; Pekka Abrahamsson (ICSOB Companion, 2024)

Effects of Immersion and Embodiment on Memory in Virtual Reality. - Elpida Bampouni; Ans Ahmad; Nannan Xi; Nikoletta Zampeta Legaki; Juho Hamari (MindTrek, 2024)

Gamified Marketing Practice: An Experiment-Based Study on The Effect of Social and Empowering Gamification. - Samaan Al-Msallam; Nannan Xi; Juho Hamari (PACIS, 2024)

What Motivates Metaverse Consumers to Purchase Virtual Assets? A Study on the Perceived Value of NFT Art. - Xinyi Yang; Nannan Xi; Juho Hamari (PACIS, 2024)

Gameful Experience in Game-Based Ethics Learning: Comparison between Intransigent and Compromise Types of Ethics Sense-Making Activities. - Galina Zvereva; Hairui Tang; Nannan Xi; Juho Hamari (PACIS, 2024)

Can We Trust AI Agents? An Experimental Study Towards Trustworthy LLM-Based Multi-Agent Systems for AI Ethics. - José Antonio Siqueira de Cerqueira; Mamia Agbese; Rebekah Rousi; Nannan Xi; Juho Hamari; Pekka Abrahamsson (CoRR, 2024)

Medical practice in gamified online communities: Longitudinal effects of gamification on doctor engagement. - Xuejie Yang; Nannan Xi; Dongxiao Gu; Changyong Liang; Hu Liu; Hairui Tang; Juho Hamari (Inf. Manag., 2024)

Challenges in the adoption of sustainability information systems: A study on green IS in organizations. - Jeanine Kirchner-Krath; Benedikt Morschheuser; Nevena Sicevic; Nannan Xi; Harald F. O. von Korflesch; Juho Hamari (Int. J. Inf. Manag., 2024)

Short video marketing: what, when and how short-branded videos facilitate consumer engagement. - Xuebing Dong; Hong Liu; Nannan Xi; Junyun Liao; Zhi Yang (Internet Res., 2024)

Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping. - Nannan Xi; Juan Chen; Filipe Gama; Henry Korkeila; Juho Hamari (Internet Res., 2024)

Wearable gaming technology: A study on the relationships between wearable features and gameful experiences. - Nannan Xi; Oguz 'Oz' Buruk; Juan Chen; Shiva Jabari; Juho Hamari (Int. J. Hum. Comput. Stud., 2024)

Cognition in Multisensory Virtual Reality: A Systematic Literature Review. - Elpida Bampouni; Nannan Xi; Yingzhou Qin; Juho Hamari (PACIS, 2025)

What Kinds of Users Engage with Different Types of Motivational Design: A Machine Learning Study in GitHub. - Hairui Tang; Nannan Xi; Juho Hamari (PACIS, 2025)

Mapping Trustworthiness in Large Language Models: A Bibliometric Analysis Bridging Theory to Practice. - Jose Siqueira de Cerqueira; Kai-Kristian Kemell; Rebekah Rousi; Nannan Xi; Juho Hamari; Pekka Abrahamsson (CoRR, 2025)

Virtual Experiences, Real Memories? A Study on Information Recall and Recognition in the Metaverse. - Nannan Xi; Juan Chen; Filipe Gama; Henry Korkeila; Juho Hamari (Inf. Syst. Frontiers, 2025)