Maximizing service value: A case study of online hotel reservation. - Napaporn Rianthong; Aussadavut Dumrongsiri; Youji Kohda (IEEM, 2014)

Improving the multidimensional sequencing of hotel rooms on an online travel agency web site. - Napaporn Rianthong; Aussadavut Dumrongsiri; Youji Kohda (Electron. Commer. Res. Appl., 2016)