Technology-Enabled Retail Services and Online Sales Performance. - Anteneh Ayanso; Kaveepan Lertwachara; Narongsak Thongpapanl (J. Comput. Inf. Syst., 2010)

Identifying Structural Heterogeneities between Online Social Networks for Effective Word-of-Mouth Marketing. - Kai-Yu Wang; Narongsak Thongpapanl; Hui-Ju Wu; I-Hsien Ting (ASONAM, 2011)

Enhancing Online Performance through Website Content and Personalization. - Narongsak (Tek) Thongpapanl; Abdul Rehman Ashraf (J. Comput. Inf. Syst., 2011)

The Moderating Role of Organizational Context on the Relationship Between Innovation and Firm Performance. - Dirk De Clercq; Narongsak Thongpapanl; Dimo Dimov 002 (IEEE Trans. Engineering Management, 2011)

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use. - Abdul R. Ashraf; Narongsak (Tek) Thongpapanl; Stavroula Spyropoulou (Electron. Commer. Res. Appl., 2016)

Perceived values and motivations influencing m-commerce use: A nine-country comparative study. - Abdul R. Ashraf; Narongsak (Tek) Thongpapanl; Ali Anwar 004; Luciano Lapa; Viswanath Venkatesh (Int. J. Inf. Manag., 2021)

How perceived value of augmented reality shopping drives psychological ownership. - Kai-Yu Wang; Abdul Rehman Ashraf; Narongsak Thongpapanl; Idaf Iqbal (Internet Res., 2025)

Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior. - Kai-Yu Wang; Abdul Ashraf; Narongsak Thongpapanl; Caitlin Ferreira; Cem Selcuk; Todd Green (Electron. Commer. Res., 2025)