Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement. - Amir Zaib Abbasi; Nasser Alqahtani; Rodoula H. Tsiotsou; Umair Rehman; Ding Hooi Ting (Telematics Informatics, 2023)

Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration. - Muhammad Shahzeb Fayyaz; Amir Zaib Abbasi; Khurram Altaf; Nasser Alqahtani; Ding Hooi Ting (Kybernetes, 2025)