Mature market segmentation: a comparison of artificial neural networks and traditional methods. - Enrique Bigné; Joaquín Aldás-Manzano; Inés Küster; Natalia Vila-López (Neural Comput. Appl., 2010)

Consumer feelings and behaviours towards well designed websites. - Natalia Vila-López; Inés Küster (Inf. Manag., 2011)

Event-brand transfer in an entertainment service: experiential marketing. - Natalia Vila-López; MaCarmen Rodríguez-Molina (Ind. Manag. Data Syst., 2013)

How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts? - Natalia Vila-López; Inés Küster (J. Organ. End User Comput., 2014)

Segmenting the audience of a cause-related marketing viral campaign. - Elísabet Mora; Natalia Vila-López; Inés Küster-Boluda (Int. J. Inf. Manag., 2021)

Designing the best avatar to reach millennials: gender differences in a restaurant choice. - Miguel Angel Gonzales-Chávez; Natalia Vila-López (Ind. Manag. Data Syst., 2021)

Engagement. - Jenely Dayana Villamediana-Pedrosa; Inés Küster-Boluda; Natalia Vila-López; Gema Piñero; Valery Naranjo (Zenodo, 2023)

Variables related to prices for Belgium, France, Germany, Italy, Netherlands, Spain, United Kingdom and United States. - Jenely Villamediana; Inés Küster-Boluda; Natalia Vila-López; Gema Piñero; Valery Naranjo (Zenodo, 2024)

Lag selection for predictors of tourism demand in Valencia Region (Spain). - Jenely Dayana Villamediana-Pedrosa; Natalia Vila-López; Inés Küster-Boluda; Valery Naranjo; Gema Piñero (Zenodo, 2024)

Tourism demand and predictors. - Jenely Villamediana; Natalia Vila-López; Inés Küster-Boluda; Valery Naranjo; Gema Piñero (Zenodo, 2024)