Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions. - Natalie Mizik; Robert Jacobson (Manag. Sci., 2004)

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction. - Robert Jacobson; Natalie Mizik (Mark. Sci., 2009)

Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions. - Robert Jacobson; Natalie Mizik (Mark. Sci., 2009)

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. - Christine Moorman; Simone Wies; Natalie Mizik; Fredrika J. Spencer (Mark. Sci., 2012)

Visual Listening In: Extracting Brand Image Portrayed on Social Media. - Liu Liu; Daria Dzyabura; Natalie Mizik (Mark. Sci., 2020)