Balance and Sequence in Online Reviews: The Wrap Effect. - Nathalia Purnawirawan; Nathalie Dens; Patrick De Pelsmacker (Int. J. Electron. Commer., 2012)

When and why is perceived congruity important for in-game advertising in fantasy games? - Shana Verberckmoes; Karolien Poels; Nathalie Dens; Laura Herrewijn; Patrick De Pelsmacker (Comput. Hum. Behav., 2016)

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Online Inf. Rev., 2017)

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Int. J. Electron. Commer., 2019)

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. - Ana Isabel Lopes; Nathalie Dens; Patrick De Pelsmacker; Freya De Keyzer (Online Inf. Rev., 2021)

Let's get personal: Which elements elicit perceived personalization in social media advertising? - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res. Appl., 2022)

The processing of native advertising compared to banner advertising: an eye-tracking experiment. - Freya De Keyzer; Nathalie Dens; Patrick De Pelsmacker (Electron. Commer. Res., 2023)

Implicit Train-Free Calibration for Video-Based Eye-Tracking. - Vasileios Mygdalis; Nathalie Dens (EUSIPCO, 2024)