Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia. - Harold Bernardo Sukier; Martha García Samper; Reynier Israel Ramírez Molina; Michael Sandoval Karam; Diego Baez Palencia; Nathan Polo Ibanez; Mauricio Junior Santamaria Ruiz (EUSPN/ICTH, 2023)