Segmenting Online Consumers Based on their Preference Developments. - Achita Muthitacharoen; Nattawat Suwan (AMCIS, 2004)

Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences. - Achita Muthitacharoen; Mark Lee Gillenson; Nattawat Suwan (Inf. Manag., 2006)