Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. - Navdeep S. Sahni; Dan Zou; Pradeep K. Chintagunta (Manag. Sci., 2017)

Personalization in Email Marketing: The Role of Noninformative Advertising Content. - Navdeep S. Sahni; S. Christian Wheeler; Pradeep Chintagunta (Mark. Sci., 2018)

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. - Navdeep S. Sahni; Harikesh S. Nair (Mark. Sci., 2020)

Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash. - Yixin Tang; Yicong Lin; Navdeep S. Sahni (KDD, 2024)

Advertising as Information for Ranking E-Commerce Search Listings. - Joonhyuk Yang; Navdeep S. Sahni; Harikesh S. Nair; Xi Xiong (Mark. Sci., 2024)

Parallel Experimentation and Competitive Interference on Online Advertising Platforms. - Caio Waisman; Navdeep S. Sahni; Harikesh S. Nair; Xiliang Lin (Mark. Sci., 2025)