Dynamic pricing with Bayesian demand learning and reference price effect. - Ping Cao 001; Nenggui Zhao; Jie Wu 004 (Eur. J. Oper. Res., 2019)

Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers. - Nenggui Zhao; Qiang Wang 058; Ping Cao 001; Jie Wu 004 (J. Oper. Res. Soc., 2019)

Measuring environmental sustainability performance of freight transportation seaports in C hina: A data envelopment analysis approach based on the closest targets. - Xingchen Li; Feng Li 010; Nenggui Zhao; Qingyuan Zhu (Expert Syst. J. Knowl. Eng., 2020)

An integrated system with multiple product lifecycles for remanufacturing (IS-MPLR): new opportunities and challenges. - Kai Li 019; Jing Liu; Hong Fu; Nenggui Zhao (Int. J. Comput. Integr. Manuf., 2021)

Analysis of two financing modes in green supply chains when considering the role of data collection. - Nenggui Zhao; Qiang Wang (Ind. Manag. Data Syst., 2021)

Pricing decisions with reference price effect and risk preference customers. - Nenggui Zhao; Qiang Wang 058; Ping Cao 001; Jie Wu 004 (Int. Trans. Oper. Res., 2021)

Information technology-driven operational decisions in a supply chain with random demand disruption and reference effect. - Nenggui Zhao; Xiaohong Liu; Qiang Wang; Zhiping Zhou (Comput. Ind. Eng., 2022)

The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (Comput. Ind. Eng., 2022)

Optimal pricing and ordering decisions with reference effect and quick replenishment policy. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (Int. Trans. Oper. Res., 2022)

Optimal operational policies of a dual-channel supply chain considering return service. - Qiang Wang 058; Jie Wu 004; Nenggui Zhao (Math. Comput. Simul., 2022)

Price decisions with asymmetric reference effect and information sharing in dual-channel supply chains. - Nenggui Zhao; Qiang Wang 058; Jie Wu 004 (RAIRO Oper. Res., 2022)

Strategic promotion decisions of competing mobile application suppliers in Stackelberg game context. - Lulu Xia; Kai Li 019; Nenggui Zhao; Hong Fu; Bohai Liu (Expert Syst. Appl., 2024)

Joint decisions on selling mode choice and emission reduction investment under cap-and-trade regulation. - Qiang Wang; Su Xiu Xu; Xiang Ji; Nenggui Zhao (Int. J. Prod. Res., 2024)

Analysis of software promotion strategies in product-service integrated supply chains. - Kai Li 019; Lulu Xia; Nenggui Zhao; Tao Zhou (Ind. Manag. Data Syst., 2024)

Free Shipping or Not? Retail Platform Operations Considering Reference Effect and Loyal Consumers. - Qiang Wang 058; Xiang Ji 003; Nenggui Zhao; Jie Wu 004 (IEEE Trans. Engineering Management, 2024)

Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection. - Qiang Wang; Nenggui Zhao; Xiang Ji (Electron. Commer. Res., 2024)

Blockchain Adoption for Live Streaming Platform Supply Chains With Green Innovation and Spillover Effect. - Nenggui Zhao; Guili Bing; Jiasen Sun; Jie Wu 004 (IEEE Trans. Engineering Management, 2025)

Software operating system supplier encroachment strategy considering compatibility differences in the smart connected products supply chain. - Kai Li; Aowen Ma; Nenggui Zhao; Tao Zhou (Expert Syst. Appl., 2026)