Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values. - Newman O. Omigie; Hangjung Zo; Jae Jeung Rho; Andrew P. Ciganek (Ind. Manag. Data Syst., 2017)

Understanding the Continuance of Mobile Financial Services in Kenya: The Roles of Utilitarian, Hedonic, and Personal Values. - Newman O. Omigie; Hangjung Zo; Andrew P. Ciganek; Suprasith Jarupathirun (J. Glob. Inf. Manag., 2020)