Fostering employees' AI adoption in strategic marketing planning and decision making: a mixed-method study in Vietnam. - Khoi Minh Nguyen; Thy Tran Mai Bui; Hoai Thi Thu Pham; Lap Xuan Nguyen; Huong Tran Xuan Pham; Lam Le Gia; Ngan Thanh Nguyen (Cogn. Technol. Work., 2026)