SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Alfred Huang; Qi Yang 005; Sergey I. Nikolenko; Marlo Ongpin; Ilia Gossoudarev; Ngoc Yen Duong; Kirill Lepikhin; Sergey Vishnyakov; Yu-Yi Chu-Farseeva; Aleksandr Farseev (WSDM, 2023)