Revisiting the concept of person interactivity through social psychology and social telepresence theory. - Nichaya Suntornpithug; Zelimir W. Todorovic; Daniel L. Sherrell (Int. J. Electron. Bus., 2010)

Investigating relationships between organisational commitment, employee empowerment, customer intelligence and Customer Relationship Performance among small service firms. - Nichaya Suntornpithug; Gokhan M. Karaatli; Joseph N. Khamalah (Int. J. Serv. Technol. Manag., 2010)